The Royal Ballet and Opera House has launched its search for the first-ever principal partner.

To help secure the partnership, the ballet company has appointed creative agency House 337. The agency will focus on reaching sectors and regions where the company has a strong brand presence such as South Korea, Japan and the US.

According to The Royal Ballet, the principal partner will be granted “an unprecedented opportunity to align with the company’s brand values of artistic excellence and innovation.”

Sophie Wybrew-Bond, chief commercial officer of The Royal Ballet and Opera said: “The Royal Ballet is a world-class company which is renowned for its extensive repertory, choreographic heritage and incredible company of dancers.

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“Partnering with a brand that shares our values of uniting tradition and innovation, provides a rare opportunity for shared storytelling on global platforms. Dance, and ballet particularly, resonates with audiences worldwide, due to its athleticism, artistry and the stories behind each dancer’s journey to be the best. We’d love to share this engagement with a partner and to build something unique together.”

The search for a principal partner for The Royal Ballet comes after The Royal Opera named Rolex as its first-ever principal partner.

Kevin O’Hare, director of The Royal Ballet said: “The collaboration will be instrumental in enriching our creative journey and expanding the reach of our performances.

“We’re seeking a partner who will not only enhance our artistic endeavours but also fortify our mission to bring transformative and inspiring experiences to audiences around the world. Together, we can create a lasting impact that resonates far beyond the stage.”