Luxury outerwear brand Marfa Stance has named Spekk as its global agency of record for paid social and paid search.

The digital advertising agency was selected without a pitch and will be responsible for developing a new strategy to scale Marfa Stance’s online sales, targeting the “affluent style-conscious” woman.

Erik Lehmann, co-founder of Spekk said: “We’re really excited to be working with Marfa Stance. Georgia and her team have built a brand centred around quality and sustainability, and their pieces are exactly the kind of high-consideration product we specialise in advertising.

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“We’re looking forward to helping Marfa Stance scale, while staying true to their brand ethos.”

Marfa Stance was founded in 2019 by British designer and CEO Georgia Dant, following stints at Burberry and Rag&Bone.

She said: “We were looking for an agency that truly understands the nuances of high-end fashion and could help us grow online without compromising our brand integrity.

“Spekk’s track record with brands like Hunza G and Desmond & Dempsey demonstrated that they were the perfect fit, bringing both strategic expertise and a deep understanding of premium positioning.”