Virgin Money has unveiled its latest campaign encouraging consumers to “squeeze more out of their money”.

Devised by agency mFuse, it is the next advert in Virgin Money’s ‘Add to Extra Ordinary’ brand platform, which aims to encourage consumers to “feed their wanderlust with epic travel perks, make the most of their money with cashback and savings, and live the good life with rewards across the Virgin family”.

It will feature out-of-home executions with “extra” photography and will run across key locations across London, Scotland, Manchester and Birmingham.

A 30-second radio spot, featuring voice actor Doon Mackichan, will run alongside the out-of-home executions. The campaign will also run across social media channels such as Meta, TikTok and Pinterest.

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Emma Isaac, chief marketing officer at Virgin Money, said: “After the success of our ‘Add Extra to Ordinary’ test campaign last year, it’s exciting to take the idea above the line. There’s a reason we’re called Virgin Money and not Virgin Bank, our customers choose us because we bring that little extra, like exclusives, perks and rewards.

“This thought, coupled with the bold photography approach and striking design, creates a campaign that celebrates how our customers can get more for their money.”