Ad agency Ogilvy has announced that André (Dedé) Laurentino (above, right), the current chief creative officer of its UK division, is to take on a new role as deputy CCO for its EMEA team.

His role will be to support key creative efforts across 50 offices in 35 countries. He will continue to serve as global creative lead for Nestlé, one of the agency’s largest and longest-standing global clients.

Ogilvy UK’s chief executive creative director Jules Chalkley (above, left) will assume oversight for the agency’s UK creative department.

Born in Brazil, Laurentino has served as CCO of Ogilvy UK and been a member of Ogilvy’s Worldwide Creative Council since 2018.

Subscribe to Marketing Beat for free

Sign up here to get the latest agency-related news sent straight to your inbox each morning

He was “beyond thrilled” to be leading EMEA, “a region that has consistently delivered outstanding creative work”, he said.

“It’s a dream come true. And to continue to work with Nestlé, and so many of their iconic brands,” he added.

During his tenure, working in close partnership with Chalkey, Ogilvy UK has become one of the most awarded offices in the Ogilvy network.

James Murphy, CEO, Ogilvy Group UK: “I’d like to thank Dedé for his incredible contribution to Ogilvy UK and I’m thrilled to be working more closely with Jules, whom I’ve known and admired for years. His leadership and creative vision will be invaluable as we continue to deliver impactful and effective work for our clients.”

The appointments follow Ogilvy UK being named the number one agency in the UK for the second consecutive year on WARC’s Creative 100 list. It also ranked as the third-most awarded agency globally at D&AD for two years running.

Chalkley said: “Ogilvy is a global icon of creativity and London has an incredible new energy. To be a part of that and to lead one of the most creatively diverse communities in the UK and to drive our cultural relevance is a wonderful opportunity.”