Online lifestyle brand Wayfair transforms daydreams into reality with its latest marketing drive.

The campaign, devised by creative agency Jung Von Matt and Wayfair’s in-house creative team, is the second part of its ‘Get it out of your head and into your home’ brand platform.

It features two 20-second hero films, directed by Chris Balmond, through Tony Petersen Films.

The first spot follows a cyclist as she daydreams about her ideal living room looking around. She is soon brought back to the real world, where she is looking at a Wayfair billboard, holding up the traffic behind her.

The second spot follows a rugby player as he daydreams about his perfect bedroom. He is transported back onto the pitch where he is tackled to the ground by the opposing teams as he admires a Wayfair billboard.

Both films feature the tagline: “Get it out of your head and into your home, with Wayfair.co.uk.”

Wayfair’s EU head of brand and integrated marketing Carey Pearson said: “Our new UK campaign captures the magic of turning inspiration into real life. We have all daydreamed about that one homeware item that will make a huge difference to the look or practicalities of our home, this campaign reminds customers that with Wayfair’s unrivalled selection and fast shipping, we can make their dream spaces a reality, quickly and effortlessly.”

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Wayfair EU head of creative and curated merchandising, Mike Pearson said: “Inspiring and delighting our customers is truly at the heart of everything we do at Wayfair, and our mission is to support everyone to find homewares and furniture that truly celebrate their individuality, while having some fun along the way.

According to Wayfair, the campaign will run nationwide across TV, website, email, display and social media channels.