Public broadcaster Channel 4 has partnered with the Department for Education on a new branded content series which aims to encourage people to progress careers and grow awareness of roles within early education and childcare.
With content produced by KAKAW Productions, the deal was brokered by media agency MG OMD’s dedicated arm for the UK government, OmniGOV.
‘How To Love Your Job’ stars professional life coach, author, and podcaster Anna Williamson, and is now available across Channel 4’s YouTube, Instagram, and Facebook channels as well as on streaming.
“We are very proud to kick off 2025 by partnering with the Department for Education,” said Channel 4 content solutions leader Rupinder Downie.
Subscribe to Marketing Beat for free
Sign up here to get the latest agency-related news sent straight to your inbox each morning
“It re-emphasises the strong social branded entertainment offering Channel 4 presents to its clients and through the creative How To Love Your Job, builds on relevant conversations and inspires new perspectives on what it is like to work with the next generation.”
This latest series adds to the broadcaster’s branded entertainment slate which includes Celebrity Send-Off with Co-op Funeralcare and Pizza Spa with Domino’s, amongst others.
MG OMD partnerships account director, Polly Mason added: “We are thrilled to have partnered with Channel 4 and the Department for Education to bring to life this campaign.
“By leveraging the power of Channel 4’s audiences and their strong branded social entertainment, we’ve been able to create some brilliant content encouraging people to consider careers across early years.”
