Financial non-profit the Current Account Switch Service (CASS) has launched a new campaign highlighting that when it comes to switching bank accounts, surprises are the last thing anyone wants.

Developed in partnership with creative agency House 337, the work kicks off the service’s new ‘Avoid Unwanted Surprises’ brand platform, taking a new creative direction from its successful ‘Maybe it’s Time to Switch’ branding rolled out in 2023.

Centred around a 40-second spot in which a woman is unwittingly set up on a blind date with her own father, the work seeks to address the concerns of people looking to switch current accounts by encouraging them to use CASS to avoid unwanted surprises.

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“Switching doesn’t have to be scary, we’re here to show that with CASS, it’s a guaranteed smooth experience—no stress, no surprises. Our new campaign reflects the universal truth that life’s surprises are best kept out of your banking.” CASS marketing business partner, Anthea Hughes said.

The wide-ranging campaign will run across TV, cinema, YouTube, out-of-home, radio, press, and social media, with an extensive suite of materials produced for the various mediums.

House 337 creative director, Ross Newton added: “Everyone knows the pain of a bad date, the gut-churning realisation you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch.

“Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included”