Specialist retailer The Perfume Shop has applied parent company AS Watson’s one-to-one retail media ecosystem, Optimo, to deliver personalised advertising solutions to its customer base.
According to The Perfume Shop, it will use Optimo to create highly targeted ads across its online and in-store offerings.
As part of the partnership, the perfume retailer will launch a new retail media proposition that includes one-to-one targeting capabilities and analytics tools.
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It has said these features will allow the brand to create “more meaningful connections with their target audience while measuring campaign effectiveness in real-time.”
The Perfume Shop will launch a series of sponsored products as part of the first phase of its retail media proposition.
According to The Perfume Shop, further roll-outs of the proposition will include app-based advertising, onsite display and video.
The Perfume Shop managing director, Gill Smith said: “The launch with AS Watson Optimo represents a transformative step forward for The Perfume Shop. By integrating its advanced retail media capabilities with our extensive customer reach, we’re not just improving advertising efficiency – we’re creating a more personalised and engaging experience for our customers.
“This collaboration will enable us to offer brands unprecedented access to valuable consumer insights while maintaining our commitment to exceptional customer service.”
