Consultancy Marketbridge has acquired April Six, a marketing and PR company, from The Mission Group.

April Six Technology and April Six Science and Innovation deliver marketing and PR services to clients Amazon Web Services (AWS), Hewlett Packard Enterprise (HPE), Hitachi, and Ernst & Young (EY).

“We are thrilled to welcome April Six into the Marketbridge family. This marks a significant step in our mission to eliminate fragmentation in sales and marketing efforts and provide our clients with integrated, high-velocity growth solutions,” said Marketbridge CEO John Shomaker. “Together, we will continue to rewrite the rules of sales, marketing, and digital engagement to help global brands reinvent growth.”

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According to Marketbridge, the subsidiary April Six Mobility was not part of the acquisition and remains part of The Mission Group.

The acquisition marks the US-based consultancy’s first in the EMEA region.

April Six founder and CEO Fiona Shepherd added: “For organisations at the cutting edge of innovation, who need to move at pace, there can be a disconnect between business strategy and marketing execution, especially when there are multiple partners at play. We’re excited to be joining Marketbridge and moving to a model that brings business consultancy together with marketing execution, to make our Client partnerships even more powerful.

“With so much shifting in the communications sector, we felt that now is the right time for a new journey for our business and, as part of the Marketbridge platform, we aim to help define the standards for the new dynamics between clients and agencies.”

Shepherd will immediately step down from her position as executive director on The Mission Group’s board.