Taiwanese bubble tea company Gong Cha has launched a social media campaign to promote its gingerbread bottles.

The campaign, devised by VCCP’s AI creative agency Faith, features an AI-powered gingerbread wonderland.

Faith created master toolkits and calendars for the bubble tea retailer that could be deployed across all markets. The creative agency also created custom characters to match specialty drinks on offer in different territories.

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Gong Cha operates in 28 markets globally and its gingerbread bottles are especially popular with customers worldwide.

Faith has previously worked with clients such as Sage, Funky Pigeon, and Virgin Media O2.

Gong Cha global senior marketing director Ana Guemes said: “We were incredibly impressed by faith’s ability and creativity. Together, we developed a scalable, highly engaging, and fun campaign in record time, bringing our Gingerbread Man characters to life.

“At Gong cha, we are dedicated to delivering the best tea experience, ensuring our customers enjoy tea the way it’s meant to be – delicious and fun.”

Faith managing partner Alex Dalman said: “We’ve loved working with Gong cha, which provided us a technical challenge not just in bringing gingerbread characters to life but also creating an approach that worked in multiple markets and cultures as well as across numerous channels. It’s the sort of task which would have been near-impossible in the past and proves the value of GenAI in supporting human creativity.”