Exercise equipment company Peloton is encouraging people to meet their fitness goals, in the second part of a multi-phase campaign.

The campaign, ‘Find your push. Find your power’, was devised by creative agency Special London and will run across TV, online video, social, audio, and digital media channels until February 2025.

Keep Up, the latest ad, follows a mum who wants to keep up with her young son’s hobbies, which include football, surfing, and basketball.

She starts strength training, running, and cycling to keep up with him and eventually introduces a new sport to him – karate.

Peloton chief marketing officer Lauren Weinberg said: “Our research shows that our target audiences often struggle to find time to work out and are looking for a comprehensive and convenient fitness solution that offers variety.

Subscribe to Marketing Beat for free

Sign up here to get the latest agency-related news sent straight to your inbox each morning

“Peloton provides a personalised, motivating, and entertaining fitness experience designed to fit your life, with thousands of workouts to get you to your goals, and a supportive community by your side when you need it.

She added: “‘Keep Up’ shows how Peloton adapts and grows with you as life gets busier and unpredictable; something many of us can relate to during the holiday period.”

The sport’s brand’s spot will play in the UK, Australia, Germany, the US, and Canada.

Special London CCO David Day said, “This is a pure human story, exploring why it is we do what we do. But it doesn’t just hold up a mirror to our audience, it’s a reflection of Peloton as a brand.

“It is so much more than a fitness company or a catalogue of workout equipment – they are the absolute masters in motivation. Everything they do, everything they offer, is carefully designed to aid you on whatever journey you’re on, because the best workout is the one you’ll actually do. And this campaign is a real celebration of that.”