Arsenal Football Club has partnered with consumer electronics firm TCL to celebrate the values of teamwork and community that some of its star players hold dear.
Featuring English internationals Declan Rice and Ben White, alongside Spanish international Mikel Merino, the film follows the story of a young man struggling to balance the pressures of school and his family’s livelihood with his passion for football.
The Chinese brand’s film also showcases the vital role that professional football clubs can play in shaping their local communities, and by helping young people achieve their aspirations in particular.
Subscribe to Marketing Beat for free
Sign up here to get the latest agency-related news sent straight to your inbox each morning
“At TCL, we are driven by a passion to inspire greatness and innovation in every aspect of life. Our collaboration with Arsenal allows us to highlight the values of determination, passion, and unity principles that are deeply embedded in both the club and our brand,” TCL marketing director UK and Ireland, Adam Aldred-Lane, said.
“By blending compelling storytelling with the power of TCL’s advanced technology, we’ve crafted a campaign that celebrates the extraordinary moments that happen not only on the field but also in the lives of Arsenal supporters and their communities.”
The campaign forms part of the club and TCL’s ongoing commercial partnership covering the UK, the Middle East and Africa in which the brand has been designated its official regional consumer electronic partner.
