Channel 4 has partnered with consumer rights consultancy brand Which? to help audiences buy with confidence, in its festive campaign.
The campaign launches on December 13 and is supported by media agency Goodstuff.
It is made up of 6 20-second short films which use digital and stop-motion animation.
According to Channel 4, the campaign addresses “common complaints shoppers experience during the festive season” and helps them make the right choice in their purchasing decisions.
Which? head of brand and communication planning Kat Chinnock added: “It’s a challenging time for a lot of people, with constant pressure to spend, spend, spend. Yet we’re getting ripped off left, right and centre – from shrinking groceries to Christmas gifts not turning up as advertised, and hidden fees taking the shine off holidays.
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“We are delighted to be working with Channel 4 to expose these poor practices and remind viewers that we’re here to help them avoid the pitfalls and make the right choice, while our team continues to investigate and lobby for change behind the scenes.”
One ad in the campaign showcases a narrator asking the audience if they had been “left with a nasty surprise this Christmas” after shopping online.
The campaign will run across Channel 4’s linear and streaming platforms.
Channel 4 Sales customer and commercial leader Chris Braithwaite said: “This deal demonstrates what a meaningful brand partnership is capable of, bringing Which? directly into our cube world to celebrate our first deal together.
“Achieving this required the best of Channel 4 working in combination, and our audience will appreciate the support provided during one of the busiest shopping periods of the year, possible because of Channel 4 Sales’ efforts in partnering with a brand associated with reputability and trust. 4creative were able to visualise this collaboration in a setting that our viewers already know so well, creating an effective end product.”
