Electronics retailer Currys has reported a significant boost in profits and cash flow, driven in part by successful marketing initiatives and strategic investments. 

The company’s latest financial results show a resilient performance in a challenging retail landscape.

The UK and Ireland region has been a particular bright spot for the retailer, with like-for-like revenue growth of 5%. This performance is attributed in part to the company’s targeted marketing efforts and strategic initiatives.

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The company’s focus on the business-to-business sector has yielded positive results, contributing to overall revenue growth. Currys’ mobile virtual network operator, iD Mobile, saw its subscriber base surge by 32% to 2m users, thanks to the effectiveness of its marketing campaigns in this segment.

“We’re very encouraged by our progress,” said group chief executive Alex Baldock, citing strong customer satisfaction and colleague engagement as one of the drivers. He added, “Our operating costs rose in the UK&I as there was some cost inflation that was not fully offset by savings, we spent more on marketing to drive incremental sales, and we increased investment spend as planned.”