According to Kolsquare’s latest research into the state of the European influencer marketing scene, more than a third of UK brands expect to work with up to 100% more influencers in 2025. Why is influencer marketing such an attractive proposition for brands, and can they really expect compete without it?
The sector is however governed by an increasingly strict set of rules, with UK firms particularly careful about the toeing the line. As many as 76% insisted that their influencers followed industry regulations.
Diversity is also seen as priority for UK brands involved with influencer marketing – and whilst it isn’t apparently a topline concern yet, the British market does place more value on the issue than its Continental counterparts.
In this episode of Marketing Beat’s Marketing Bites, senior journalist Tom West is joined by Kolsquare’s head of brand, Katy Link, Teenage Cancer Trust’s head of marketing, Warren Fiveash and brand influencer Monica Marriott-Mills to discuss the ins and outs of influencer marketing and just why it has become a unavoidable cornerstone of brand budgets.
Listen on Spotify
Listen on Apple
