Footwear brand Converse has encouraged potential customers to “embrace unhinged, unapologetic vibes” in its latest campaign, which features Brat singer Charli XCX.
The footwear brand’s campaign ‘Chaos Rules’, devised by creative agency Mox London, showcases the chaotic festive preparation routines of the singer and her castmates.
Subscribe to Marketing Beat for free
Sign up here to get the latest agency-related news sent straight to your inbox each morning
MOX founder and creative director, Matt Bolton said: “Director and photographer Sharna Osborne’s vision, paired with Charli’s signature style, creates a campaign that is as disruptive as it is culturally connected. Instead of getting caught up in the usual holiday frenzy, we wanted to disrupt it, really embracing our unhinged seasonal spirit with Converse and Charli.”
The work, which has already been broadcast in Times Square and the New York City Rockefeller centre, will launch globally across out-of-home, social media platforms, digital channels, and .com platforms.
