Drinks brand White Claw has launched what its called the world’s smallest house party, a new pop-up experience which will tour major UK cities this winter.
The portable venue is a compact, three-metre-tall structure designed to accommodate six guests comfortably.
Despite its size – just two metres wide and two metres deep – this micro-venue manages to pack in a mini disco and photobooth, creating a cosy and intimate party atmosphere.
The campaign addresses recent research from White Claw, which found that 48% of Brits now prefer smaller, more intimate gatherings over large nights out and 35% consider house parties the ultimate way to catch up with friends.
The study also highlighted the appeal of house parties, with respondents citing factors such as feeling cosy and safe and easier conversations. However, while the desire for house parties is evident, many Brits are hesitant to host due to concerns around cleaning up and potential property damage.
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White Claw’s wacky solution aims to address these concerns, offering the intimate house party experience without the associated stress of hosting.
The tiny party space will be visiting London’s Winter By The River, 20-23 November, Boxpark in Liverpool from 27-28 November and Crazy Pedro’s in Manchester on 30 November.
Michael Dean from White Claw, said, “We always knew we’re a nation of house party lovers but it’s interesting to see that Brits are now really interested in making connections with others when partying. While it’s fun to attend a house party, we know they can be stressful to host if people don’t follow all the rules.”
