Fashion retailer FatFace has unveiled its 2024 Christmas campaign, ‘It’s a Wonderful Gift’, celebrating the enduring value of gifts that last a lifetime.
The brand’s campaign was devised by creative agency Livity, part of krow Group, and aims to broaden the brand’s target audience while reinforcing its ‘Made for Life’ message. The spot marks the agency’s first piece of work for FatFace.
The campaign’s focus is a heart-warming film directed by emerging British Nigerian filmmaker Kemi Anna Adeeko, which follows the journey of a gifted FatFace cardigan through a family over the course of a year.
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“Over the last few years we have been championing our ‘Made for Life’ message with various campaigns, said Keeley Stocker, FatFace’s ecommerce and marketing director, “Thanks to the support from Livity we were able to turbo-charge the message with this winter campaign, perfectly aligning with our brand values and showcasing FatFace as the ultimate gifting destination this Christmas.”
Produced by Greatcoat Films, the campaign spot will be featured in-store and across social media channels, including Instagram, Meta, and TikTok exclusively in the UK.
“We wanted to capture the intergenerational audience of the brand and how their products unite across generations,” said Livity CEO Alex Goat, “Bringing incredible breakthrough talent like Kemi into the work enables people to see the brand in a new light and has always been part of our ethos at Livity.”
