Online sports betting firm Bet365 is celebrating the start of the new Premier League season with a breaking news-style spot showcasing all the weird and wonderful events users can bet on.

Developed by Newcastle-based agency Drummond Central, the 60-second spot sees a series of extraordinary events take place across a packed day of sport, presented from a disbelieving newsroom.

We are variously presented with a man winning a footrace with a fridge on his back, a footballer scoring by swinging off the spider-cam and a tennis player winning a point from six feet into the crowd.

“Part of the brief for this year’s campaign was simple: make it a blockbuster, and that’s what we did,” Drummond Central creative director, Kevin Lynn said.

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“We needed a creative execution to showcase incredible sporting moments happening all around the world, and what better way to do it than with our very own News Channel? Wild moment after wild moment brought to you as they happen, which perfectly encapsulates that whatever the moment, it’s never ordinary at Bet365.”

Directed by Academy’s Jack Driscoll, the brand’s film will run via TV, video-on-demand, out-of-home, audio, print and digital media across the UK, US, Mexico, Australia and continental Europe. Media planning and buying was handled by Republic of Media.

Bet365 global head of brand marketing, Chloe Shrubb added: “Bet365 is back with Never Ordinary, and this year, the challenge is even greater. We’ve got a hard act to follow from last year’s successful campaign and it’s only the second year of a very different and evolving direction for Bet365.

“I’m really excited about this creative, it’s a beautifully simple idea that really articulates how Bet365 elevates moments. We are absolutely unique, standout and we’re never ordinary.”