Creative agency AnalogFolk has turned iconic male creatives into women for a provocative new campaign that challenges the lack of female representation in senior Adland roles.

Using AI, the agency has turned figures such as John Hegarty, David Droga and Nils Leonard into ‘Jane Hegarty’, ‘Davina Droga’ and ‘Nelly Leonard’ respectively.

“Changing the face of creative leadership” is inspired by the insight that although women make up the majority (54.7%) of the creative industry according to the 2023 IPA Agency Census, they only hold 17% of creative leadership roles (D&AD 2024).

“Our goal is to kick the door open wider for societal success by ensuring diverse leadership in the creative industry,” AnalogFolk managing director, Anna-Louise Gladwell said.

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“We’re pushing this campaign to help drive a solution to the lack of visibility and representation of female creative leaders in advertising. We’re not specifically looking to hire a woman for this role, but right now the pool of talent we’re seeing is neither diverse nor balanced.

She continued: “Where are all the women? I’m incredibly proud of the new model we are creating around our future of work. AnalogFolk is composed of diverse talent, bringing a breadth of experience and fresh perspectives that are essential for innovation.

“The only way to predict the future is to create it, and through this campaign, we are taking a step towards shaping a more inclusive and dynamic future for the creative industry.”

Developed by creative directors Dani Arkless and Alex Wood, the campaign urges the industry to rectify this disparity by recommending outstanding female talent via AnalogFolk’s website and social media.