Cider brand Frosty Jack’s has once again teamed-up with Z list celebrity hands model, Hands Handerson to encourage the UK to ‘crack open the unexpected’.
The campaign will be spearheaded by a tongue-in-cheek 30-second spot that features the fictional hand model star injecting fun into the category with the creative satirising celebrity endorsements.
Developed by creative agency McCann Birmingham, the campaign will once again run across on-demand channels via Channel 4 and Sky as well as online via YouTube, Facebook and Instagram.
“Following the success of our Frosty Jack’s campaign, Aston Manor is keen to further disrupt the category on an even larger scale. The advertising industry is inundated with absurdly expensive celebrity endorsements that simply do not resonate with the current climate, or with Frosty Jack’s ethos,” Aston Manor Cider brand marketing manager, Grace Anthony said.
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Therefore, we wanted to poke some fun by fabricating the world’s most extravagant, famous non-celebrity, Hans Handerson. Not only is the advert packed with humour, but it also offers a more original alternative to a series of shots of liquid being poured into chilled glasses – something which viewers have understandably grown tired of.
She continued: “The vision was simple: save money on celeb endorsements, so our loyal customers can continue to save on our cider. Frosty Jack’s represents inclusion and affordability because we believe that everyone deserves a great refreshing cider.”
Created for the Aston Manor Cider masterbrand, the creative re-launches during a key selling period for the strong cider category, which has grown at a rate of 8% over the last 13 weeks.
