Creative agency Special has appointed David Day as its new chief creative officer. Day also joins CEO Jennifer Black and chief strategy officer Emily Harlock to form the partner team.
Currently working as the executive creative director at London shop CPB, Day will take up his new role in the autumn when he lead Special’s London office alongside Black and Harlock.
Day’s appointment comes at a time of strong growth for the agency, which has just added Italian FMCG firm Mutti to its client roster, which already includes household names such as Speedo, Virgin, Time Out and Asos.
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“I loved working with Dave in my past life. He’s a hugely talented and experienced creative leader, and an absolutely lovely human to boot. We are incredibly excited for everything we’re going to do together,” Black said.
Founded in New Zealand, Special’s Auckland office was named Campaign Magazine’s global creative agency of the year for the second time running.
Day himself added: “Our role is to create interactions. Moments where we connect brands with people. And it’s in those interactions, no matter how fleeting, where we exist and they have to be special. It’s the reason I’ve come to join.”



