Reusables brand Chilly’s has launched a new campaign to introduce its latest ‘Series 2 Flip’ bottle to the UK market, targeting a younger and more active audience.
‘Flip The Ordinary’ will mark London agency VCCP’s first campaign for the brand since being named its lead agency partner across creative, media and production.
The creative will revolve around the concept of ‘flipping’ ordinary situations, brought to life through ‘The House of Flip’, a ‘multi-sensory’ immersive experience that took place in London to better acquaint locals with Chilly’s’ brand purpose.
“We are excited to work with VCCP on this project as we feel that the team truly understands what we are trying to achieve and are helping us make it a reality,” Chilly’s marketing director, Sabina Ford said.
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“People need the tools to make sustainability part of their everyday life and we are on a mission to create products that seamlessly fit into active urban lifestyles.”
Running across online video, social media and audiovisual – the campaign will also be featured in high-impact out-of-home locations in London and Manchester city centres.
VCCP London executive creative director, Mark Orbine added: “Chilly’s is making a real difference when it comes to making sustainability an easy thing to integrate into your everyday life.
“We’re thrilled to have been chosen and can’t wait to use our expertise to further their cause. Our approach and challenger attitude lends itself to a brand like Chilly’s, making this a great partnership.”
