To mark the 50th anniversary of the historic Roe vs. Wade ruling which guaranteed the legal right for American women to access abortions, London agency Saatchi & Saatchi has lent its iconic ‘Pregnant Man’ ad to show support for women’s rights.

In light of recent events which have seen the ruling overturned in parts of the United States, Saatchi & Saatchi’s humourous, yet deeply serious re-working of its ‘Pregnant Man’ ad features pregnant versions of the five judges who overturned the ruling in June last year.

Titled ’50 years of men making decisions over women’s bodies’, the bold creative starkly calls out the judges who in the eyes of many have set US women’s rights back by half a century.

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“50 years would usually be a milestone to celebrate, but instead, we commiserate with all the women in the United States whose bodies have, once again, been ruled to be outside their sphere of autonomy,” Saatchi & Saatchi chief creative officer, Franki Goodwin said.

“The Supreme Court has only appointed four female judges in the past 50 years, and the 1973 ruling was made by an entirely male court – and as such, the question of how men would behave, think or even vote if they were the ones who got pregnant is a conversation that is unfortunately as relevant now as it was five decades ago,” Goodwin added.

“We will continue to lend historic Saatchi creative to highlight this until change ensues.”