Auto Trader has launched the latest iteration of its ‘Matchmaker’ campaign, highlighting the ways in which it helps everyone find their perfect car.
Developed by creative agency Recipe, the 30-second film showcases four different groups of people and how their cars – bought through the car marketplace – each match their own individual needs.
While one man feels he has the perfect size boot, another woman delights in her rear-view camera feature.
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“As a brand we are established for the work we have done to make life easier for buyers and sellers of new and used cars,” Auto Trader co-marketing director, Camilla Ellerton, told Campaign Live.
“We know our choice; data and our heritage stand us apart as the platform consumers have trusted for over 40 years.
“So, at a time where the outlook of the wider economy is uncertain, Auto Trader is demonstrating how it continues to help consumers as they navigate through their car buying or selling journeys, no matter the life stage they are in.”
Launching on Boxing Day, according to Campaign Live the campaign will also roll out via VOD, radio, OOH and social platforms.
Recipe creative founder Dan Jacobs added: “This campaign is all about celebrating those little things that make a car right for you, and Auto Trader’s unrivalled ability to help you find it.”
The news comes months after ITV launched a partnership with the new car marketplace Carwow, in return for advertising inventory across ITV’s channels and ITV Hub.
