NatWest has released a stark new spot that lays bare the true dangers of money muling, recruiting professional dancer and Diversity member Perri Kiely to star in the campaign.
Spearheading the campaign is a ‘brutally’ honest 80-second spot in which Kiely plays the role of potential money mule recruiter, whilst subtitles running on-screen explain the very real dangers of the ‘glamorous’ lifestyle he proposes.
Recent research carried out by the banking group has revealed that the under-30s are most at risk of being recruited as money mules, with 62% of all cases this year involving that age group.
“Now more than ever, people are increasingly mindful of their money and financial pressures are only likely to intensify during the festive season,” NatWest fraud and scam expert, Stuart Skinner said.
“We want to help keep your finances safe by highlighting the dangers that exist in our society via money muling and online scammers. We would urge all parents, friends and family to talk about this important issue with their loved ones to help safeguard against the serious risks and consequences that many young people are unaware of.
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Through the fraud awareness campaign, NatWest will be hoping to better acquaint young people with the risks of being tempted by ‘quick cash’ job adverts they see across social media.
Kiely himself added: “It’s hard not to be tempted by the offer of quick cash and these types of ads which play on the supposed opportunity to make a little extra money – particularly during what are harder times for many people – are something I see all the time on my social media.
“Being part of this very honest job ad has taught me that, as the saying goes, if it sounds too good to be true, then it probably is. We all need to be watchful for the signs and educate ourselves and everyone around us about how to avoid them.”
Alarmingly, NatWest’s research also revealed 39% of young adults have been targeted by potentially sinister job ads on social media, as a result its current campaign will be focused primarily around social media assets.
