Integrated marketing and creative agency BWP Group has bolstered its presence in the digital sphere with the acquisition of 360 digital agency Click City.

The Marlow-based online specialist will now be fully subsumed into BWP Group, re-forming as the firm’s very own digital department after operating as an in-house partner for the past four years.

Already operating as sister agencies, both firms considered it a natural next step to formalise their relationship by bringing Click City fully under the BWP umbrella.

“The decision to become an official arm of BWP was an easy one. We found a like-minded approach to marketing when we moved in with BWP and, by working in sync as an aligned team, we have been able to deliver bigger and better campaigns,” BWP digital director and former Click City founder, Jonny Whitehead said.

“The team is already enjoying being part of a larger agency, with all the cultural benefits that come with it, and I’m excited about the future as part of BWP.”

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The addition of Click City’s 14 staff members to the BWP team will serve to strengthen its all-round digital offering as it looks to provide a ‘true omnichannel service’ across both the B2C and B2B spheres in the UK.

BWP CEO, Richard Beasley added: “We are delighted to announce the new status of our digital department, following Click City’s absorption into the BWP family.

“Jonny’s expertise and digital insight is a valuable asset, which makes him an important new member of BWP’s operating board. We look forward to further developing our integrated offering to make an even bigger digital impact for our clients.

The move will now enable BWP to provide its clients with more well-rounded and robust expertise in all facets of marketing, delivering more streamlined and impactful campaigns.