King’s Cross has today (21 November) launched its 2022 Christmas campaign, which aims to position the neighbourhood as London’s go-to festive shopping destination.

Developed in partnership with Elvis, the campaign will mark the creative agency’s first work for King’s Cross since securing its account at the conclusion of a competitive pitch process in September.

Targeting Londoners and those from the Home Counties, King’s Cross will also be hoping to attract more local officers workers, students and residents to do their Christmas shopping in the area.

“With traffic-free areas, carefully curated shops and plenty of great opportunities to meet, eat and drink, King’s Cross offers an extraordinary environment where Christmas shoppers can while away the hours,” King’s Cross Place marketing director, Chrissy Cullen said.

“Our first campaign with Elvis positions King’s Cross as the perfect antidote to stressful, impersonal Christmas shopping, bringing the magic of shopping back to life.”

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Assets will be rolled out across a wide range of media including out-of-home, digital-out-of-home, social media, online, and a print partnership with Metro alongside a series of on-site activations.

Elvis executive creative director, Neale Horrigan added: “Christmas shopping has lost its spark, tainted by crowds and queues. It’s no wonder that this time of the year can sometimes be the most stressful.

“With this campaign, we wanted to create a campaign that encouraged people to explore beyond the well beaten tracks other shopping destinations, making fresh tracks at King’s Cross along the way.

He continued: “Drawing on the creativity of the space, we wanted to develop a visually arresting campaign, shot by talent with a connection to the estate.”