Lemsip has today (15 November) launched a new brand campaign, spearheaded by a 30-second TV spot developed by creative agency Havas London.

The Reckitt-owned brand’s new campaign aims to better acquaint the public with the different ways in which the common cold can affect people, and how Lemsip can help neutralise symptoms.

Centred around the tagline ‘However you cold, Lemsip it’ the integrated campaign will include a series of 30 and 20 second clips, with a range of scenarios appearing as social media stories via Facebook, Instagram and as YouTube bumpers.

“The pandemic has improved people’s understanding of virus transmission, and changed their relationship to the common cold, in different and personal ways,” Reckitt category manager seasonal meds, Kriszta Toth said.

“But no matter how they respond to a cold, Lemsip’s comprehensive portfolio makes it the go-to brand they can turn to. However you cold, Lemsip it!”

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In the hopes of creating greater emotional connections with its customers, the brand has deliberately targeted a broad age demographic who will see their own cold experiences reflected in the campaign.

Havas London global executive creative director, Elliott Harris added: “Lemsip is a famous British brand. I’ve grown up with the comfort of Lemsip. To me, it offers that warm hug in a mug in winter, it shows empathy and understanding.

“A much loved brand that understands people want to get on with their lives. I’m super proud of the new campaign showing a series of products that cover the range of having a cold from first sniffs to dry or mucus coughs and the fact that in ‘Lemsip it’ we get the language of the idea into the vernacular.”