American Express has created a range of tailored fan experiences at this year’s Wimbledon Championships to celebrate its ongoing partnership with tennis’ flagship event.
The banking firm’s selection of fan experiences will be located at the All England Club’s Southern Village, where two interactive games were created in partnership with British tennis legend and former Wimbledon champion, Sir Andy Murray.
‘Find Andy’ and ‘Centre Court Challenge’ will ‘allow fans to get involved from the sidelines’. Further activations will include a bespoke nail bar and an exclusive ‘Cardmember Lounge’.
Amex’s fan experience will be open from 10AM to 7PM each day of the Championships, with the multinational having a presence throughout the grounds. Queuing fans are also set to be selected at random for ‘photo moments’ and ‘giveaways’.
This year’s tournament will run from Monday 3 July to Sunday 16 July, with Amex customers being granted advance access to hospitality tickets. The New York-based financial giant is now entering the fourth of its partnership with the event.
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“We’re thrilled to celebrate our fourth year partnering with The Championships, which continues to be a great example of how we help customers and tennis fans across the globe experience unique and memorable moments,” American Express vice president, global experiential marketing & partnerships, Shiz Suzuki said.
“From the return of our exclusive Cardmember Lounge to a host of other on-site fan experiences, our Wimbledon partnership has gone from strength to strength and demonstrates how American Express helps customers create unforgettable memories.”
Sir Andy Murray OBE added: “Some of the biggest moments of my career have been made at Wimbledon.
“I’m excited to be working alongside American Express once again to help tennis fans make their own memories this year at The Championships.”
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