British specialist bike retailer Evans Cycles has been announced as the 2022 Tour de France’s official UK retailer, offering licensed kit and merchandise across 82 stores nationwide and via their website.
Due to begin on 1 July, this year’s Grand Départ will take place in Copenhagen for the first time, overall the race will run across four countries spanning 21 stages. Passing through nine new towns, the tour will end as usual with the iconic final stage at the Champs-Élysées.
Cycling fans will be able to find licensed goods from their favourite brands at the retailer’s stores, including antini (jerseys), Oakley (sunglasses), Elite (water bottles), Selle Italia (saddles), KASK (helmets), Icon (fitness bikes) and Velox. They will also have to an in-store official 2022 Tour fans collection containing classic shirts and other accessories.
The cycling-focused retailer will also stock Tour de France beginner guides to better acquaint the public with cycling flagship event, now in its 119th year.
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“I’m thrilled for the agreement between the UK’s leading specialist bike retailer, and the world’s most famous bike race,” Evans Cycles managing director, Russell Merry said.
“This is the first time we have been working with the Tour de France and it highlights our drive to work alongside the biggest cycling names on the biggest cycling stage.
He continued: “The Tour and Evans Cycles are united by a proud history stretching back over a century and one that inspires people to enjoy their riding, for all ages and abilities.
“Whether you’re a passionate road cyclist who avidly follows the Tour or someone new to life on two wheels, we’re proud to offer bikes, clothing and accessories from the world’s best cycling brands.”
Amaury Sport Organisation head of licensing, Frédéric Viargues added: “We are happy to welcome Evans Cycles as our Tour de France Official Retailer of Licensed Products in the UK!
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