US restaurant chain Fridays has appointed Rhiannon Scarlett as its new UK chief marketing officer, she will also head up cocktail bar chain 63rd+1st’s UK marketing operations. 

Scarlett joins the fast-food giant from health and beauty retailer The Body Shop, where she has worked for the past five years.  

In her time at The Body Shop, Scarlett held several senior leadership roles, initially joining as head of customer relationship management before taking on roles as marketing director and brand director. 

Prior to joining The Body Shop in 2017, Scarlett had spent the bulk of her career at customer data science firm DunnHumby, initially hired to work across its FMCG brand communications account in 2003. 

Scarlett’s brief for her new role is to “to bring to life a focus on quality, relevance and simplicity for both Fridays and cocktail and restaurant brand 63rd+1st”. 

She will be tasked with “supporting the chain’s focus on guest loyalty, acquisition, retention and growth” as it looks to expand in the UK market. 

READ MORE: Starcom appoints new head of investment

“As a retail marketer with rich consumer knowledge, combined with her background in data and customer insight, Rhiannon will play a key role as we deliver against our ambitious growth plans,” Fridays CEO, Robert Cook said. 

“We are on a mission to make Fridays famous again and she will help us build creative, standout initiatives to spread that Fridays Feeling to new and existing customers right across the country.” 

Scarlett added: “Fridays is a brand with a rich history in modern American dining, the home of iconic cocktails and the Long Island Iced Tea. Fridays is the original Manhattan bar on your doorstep, and I can’t wait to be a part of its future story.” 

Click here to sign up to Marketing Beat’s free daily email newsletter