Pukka Tea has unveiled a new marketing drive “championing” the power of nature.

The campaign has been backed by a multi-million-pound investment and is designed to improve consumer engagement.

It will launch on Boxing Day and run across multiple media channels, including AV, radio, PR, creator collaborations and digital activations.

Elle Barker, chief marketing officer (UK&I) at Lipton Teas & Infusions, said: “At Pukka, we believe in the extraordinary power of our planet. In a world crowded with fleeting wellness trends, we’re here to remind people of what truly works: nature.

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“Our ‘Nothing Beats Nature’ campaign is about inspiring a simple, meaningful step towards wellbeing by reconnecting with the natural world. With blends that support everything from digestion to sleep and calm, Pukka makes it easy to bring the power of organic plants into everyday life.”

The creative was devised by The Special Group and media strategy was handled by PHD. Influencer engagement was managed by Clarion Communications and social media content creation by Team11.

Eileen Smith, global head of Pukka Brand Equity at Lipton Teas and Infusions, added: “Nothing Beats Nature marks a pivotal moment for the Pukka brand. With a striking new look, bold storytelling, and benefit-led approach, the campaign beautifully celebrates what makes Pukka unique—the integrity of our brand, our herbal mastery, and the quality of our products.

“The team at Special truly understood the insight, and our new creative platform feels both fresh and inherently true to who we are, aiming to empower people to make positive choices for their wellbeing.”