Lululemon ambassador Lewis Hamilton made an unannounced appearance at the brand’s Regent Street store on Sunday (14 December).
The 7-time Formula One world champion made a surprise visit to the store to mark the release of the Lewis Hamilton edit, a 36-piece capsule collection selected by the Ferrari driver.
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Before the shop opened, Hamilton was helping staff style looks and wrap gifts. He was joined by content creators Tega Alexander and Hollie Mercedes as well as Lululemon’s interim co-CEO André Maestrini and Sarah Clark, senior vice president EMEA.
The first 100 people in the queue received a selection of the activewear firm’s products signed by Hamilton.
The collection is available at the Regent Street store and online.
