Toiletry brand Baylis & Harding has unveiled a “magical” new Christmas campaign fronted by Britain’s Got Talent judge and brand ambassador Amanda Holden.
The campaign features a 30-second hero film and is titled ‘Christmas Starts Here’.
The 30-second spot shows the TV star at a festive gathering, dancing and playing the piano while her guests open presents showcasing the brand’s 2025 gifting range.
Holden has also curated her own selection of ten gifts, which include the limited edition Midnight Cherry and Signature Sweet Mandarin and Grapefruit range.
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Amanda Holden, Baylis & Harding Christmas Ambassador for 2025, said: “I’m so excited to be teaming up with Baylis & Harding again this year, Christmas really is my favourite time of year and for me, it starts here!”
“This partnership is all about celebrating the little luxurious and thoughtful touches that make the season so magical.”
Tania Slater, co-founder of Baylis & Harding, said: “It’s great to welcome Amanda back as our brand ambassador this year to bring our Christmas Starts Here campaign to screens across the nation. The new TV advert perfectly captures the excitement and joy of giving beautifully packaged gifts for the whole family.
“Last year’s campaign was one of our most successful to date, so it felt natural to continue this partnership with Amanda, and we are confident that she will inspire shoppers who are looking for a luxury gift at an affordable price.
