B corp ticketing platform Ticket Tailor has launched its first-ever TV campaign across the Channel 4 portfolio, having won a competition designed to spotlight sustainable businesses.
The competition, run by Channel 4 in partnership with B Lab UK, saw five B corp firms win airtime across the broadcaster’s portfolio to showcase their products.
Developed by London-based outfit OCD Studio, Ticket Tailor’s 60-second ‘Peace and Pillow Fights’ spot captures a surreal over-90s pillow fight taking place in a retro sports hall.
“We wanted to create a campaign that not only reflects our diverse global community of 73,000 event creators but also captures the emotional reality of running events, the chaos, the pressure, and ultimately, the joy. The ad plays with this contrast: the calm before the storm, as a serene Sandra prepares for her ‘Over 90s Pillow Fight’, set against the revelrous fun about to unfold,” said Olivia Parker, head of marketing at Ticket Tailor.
“It’s a lighthearted take, but with a deeper message, that Ticket Tailor empowers customers to truly own their events, thanks to industry-leading low fees, hundreds of powerful features, and unmatched 24/7 support – bringing peace among the chaos. Peace and Pillow Fights is our first-ever TV campaign and a big creative milestone for Ticket Tailor. We couldn’t have asked for a better partner than our longstanding creative agency, OCD Studio, to bring it to life. And we hope it helps to unlock our next phase of growth, while also shining a spotlight on the wonderful B Corp community!”
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The campaign will run for six weeks across Channel 4 and C4 On Demand (including during primetime Taskmaster and Gogglebox slots), supported by social media, out-of-home and audio executions.
Tom Young, creative director at OCD added: “Peace & Pillow Fights evolved from three years of documenting the Ticket Tailor community and turning that spirit into something playful but metaphorical.
“Their events are full of creativity and joy, but running them can feel frenzied. The pillow fight became the perfect symbol. Chaotic but harmless. Tiring but rewarding. It reflects a brand truth, which is that Ticket Tailor transforms the mayhem of hosting events into something seamless, supported, and truly your own.”
The film used a disjointed timeline that showed over-90s whalloping each other with pillows to build anticipation and have a bit of fun. Set in a retro sports hall, our ensemble of OAPs arrived in vibrant retro looks and charged into battle with pillows. The action was underscored by Sebastian Hyatt’s whimsical, ethereal soundtrack, layered with gritty sound design to heighten the clash of calm and chaos.”
