Knowledge-sharing platform Slideshare has announced its first major rebrand in 20 years.
Created in partnership with Mother Design, the relaunch introduces a refreshed visual identity against an expanding suite of AI-powered tools. The campaign aims to re-establish the company’s status as a modern global hub for presentations and ideas for its community of 70m monthly users.
Working with Mother Design, Slideshare’s updated look will help the brand reconnect with contemporary digital audiences. The rebrand includes a warm and accessible aesthetic paired with enhanced product features.
This is the third project in Mother Design’s ongoing partnership with parent company Scribd, Inc., following the rebrand of Scribd earlier this year and the launch of Everand in 2023.
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At the heart of the new identity is the motto, “Never start with a blank page” and the overall new look is warm, bright, eye-catching and down to earth. ritage colours.
“Slideshare has long been a destination for sharing presentations and ideas, but the brand no longer reflected the potential of the product,” said Gemma Craven, VP brand marketing and comms, Scribd, Inc., “Working with Mother Design, we’ve developed a new identity that signals a fresh chapter for the platform – one that is clearer, more engaging and designed to inspire confidence in users. This rebrand reflects our ambitions for Slideshare as a place that empowers creators, connects global thinkers and reintroduces the platform to audiences worldwide.”
Jo Tulej, Mother Design creative director, added, “By balancing cues of authoritativeness, reassurance and expressiveness, the new look demonstrates that Slideshare understands the stress of making presentations, and that you’re in the absolute best place to kickstart your journey. Having now collaborated with Scribd, Inc. across three of its brands, we’ve developed a strong creative partnership and identities that balance distinctiveness with cohesion – positioning each brand as a leader in its own right.”
