Trouble Maker has won The Perfume Shop’s coveted 2025 Christmas advertising brief, following a competitive pitch.
The full-service creative and media agency will build on the success of last year’s Merry Spritzmas platform, which gained good traction with its memorable, storytelling-led approach.
This year’s campaign will position perfume as the obvious Christmas gift, harnessing its emotional connection to memory. Launching in early November across TikTok, Meta, YouTube, Snapchat, display and connected TV, the playful creative will reflect The Perfume Shop’s accessible personality while strengthening its place as a trusted destination for seasonal gifting.
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“The Perfume Shop has such a unique voice in the fragrance category – fun, human and never afraid to show its personality,” said Trouble Maker chief creative officer, Jonathan Fraser, “We’re thrilled to bring that to life in a Christmas campaign that not only champions perfume as the ultimate gift but also taps into the emotional power of scent and memory.”
“Christmas is our most important moment of the year and we wanted a campaign partner who could help us stand out,” added Karen Harris, customer director at The Perfume Shop, “We’re excited to collaborate on a campaign that will spread festive joy and cement The Perfume Shop as the number one destination for gifting scents to family and friends.”
