Quidco has launched a new advertising push aimed at embedding cashback into everyday shopping routines.
A comic-book inspired campaign, supported by a creative execution from New Commercial Arts (NCA), introduces a new strapline, ‘Did Ya Quidco?’, prompting consumers to consider the platform before making any online purchase.
Featuring a colourful, comic book-inspired style, the work positions Quidco as an essential way to save money, whether buying a takeaway, booking a flight or shopping for household essentials.
Media was planned by UM and will roll out across out-of-home, video-on-demand, radio, digital display and digital out-of-home channels.
The cashback provider currently partners with more than 5,000 retailers, including household names such as Boots, British Airways, Lego, Nike, Ocado, Tesco and Trainline.
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“Everyone loves a quick win,” said Dan Seager and Steve Hall, executive creative directors at New Commercial Arts, “Our new campaign looks to get ahead of the moments where consumers get cashback with a punchy creative and memorable line. Both designed to raise awareness of the brand, and to make Quidco a natural part of any online purchase.”
“This campaign captures the essence of Quidco, making cashback second nature,” said Lis Barton, chief customer officer at parent company MONY Group, “NCA have brought this vision to life with a punchy and disruptive creative that’s refreshingly unique in our category.”
MONY Group’s brands also include MoneySuperMarket, TravelSuperMarket, Icelolly and MoneySavingExpert, all focused on helping UK households make savings across bills, financial products and everyday expenses.
