Brand and cultural transformation agency BBD Perfect Storm has announced Daisy Proctor as new chief operations officer (COO), a newly created leadership role.
Proctor, who is celebrating her tenth year at the agency, has been instrumental in driving major growth and transformation.
As managing director, Proctor has overseen a 40% uplift for BBD Perfect Storm in 2025. Among her recent wins are spearheading the agency’s refreshed brand identity and website launch and leading a successful Qatar Airways pitch.
Reporting directly to founder and CEO Jason Foo, Proctor’s remit will focus on expanding the agency’s international footprint while maintaining momentum in the UK.
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“Stepping into this new role at such a pivotal time in our industry is both exciting and humbling,” Proctor said, “Clients’ needs are more complex than ever and a key part of my role is ensuring we evolve, innovate and continually support this. Our focus is on delivering transformational work that not only meets but anticipates the demands of this modern business landscape.”
Jason Foo, CEO, added, “In today’s market, sustainable growth demands strong operational leadership. Creating the COO role underscores our commitment to scale without compromising the strategic excellence and creativity that defines our work. With great strategic instincts and proven operational discipline, Daisy is the ideal choice to lead this next phase.”
