Clarins is bringing its Sweet Spot pop-up to Manchester this weekend after queues and rave reviews in London last week. 

The immersive event will run on Saturday and Sunday in Thomas St, tempting shoppers with exclusive goody bags, mini and full-size prizes and treats from the iconic beauty brand.

London crowds turned out early last weekend, with the first 50 customers each day bagging highly coveted Clarins gift bags. 

The Sweet Spot event, created by experiential agency Backlash, includes complimentary flavoured matcha, a ‘Spin the Cake Mixer’ game with Sweet Spot tokens, lip product tastings, and the chance to decorate oil-shaped biscuits. There are also branded macarons for every lip purchase and the opportunity to win one of 10 giant Lip Oil plushies, plus a Clarins product collection worth more than £150.

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“Beauty is a sensory experience and, while digital can spark the conversation, nothing compares to physical,” said Adam Hall-Matthews, Clarins senior brand experience manager, “Human touch and emotional connection are at the heart of Clarins values. Born from the world of spas and professional treatments over 70 years ago we know the power of customer intimacy.” He adds, “In a world where beauty consumers crave both authenticity and connection, activations like this are a way for Clarins to get closer to customers – to create memories, not just marketing.”

“In our experience, audiences in cities outside of London engage with pop-ups much more enthusiastically, so we’re really looking forward to seeing how the responses differ between Northerners and Southerners,” said Liv Ellis, senior account manager at Backlash.