TV superstars Ant and Dec are throwing in the towel against Santander and finally saying goodbye to their ‘Bank of Antandec’ characters after a popular six-year run and 15 campaigns.
Developed in collaboration with London agency House 337, this ‘Grand Finale’ fictional banking executives admit defeat in spectacular fashion, performing their own rendition of ‘New York, New York’ as they bow out from the competitive banking sector.
“The Bank of Antandec has been an incredibly successful campaign vehicle for us over the years, helping us connect with audiences in an entertaining and memorable way,” said Dan Sherwood, marketing director at Santander.
“This grand finale perfectly captures the energy and fun behind the campaign. Having recently seen some of their staff reveal their preference for Santander’s products and services, our fictional rivals have finally conceded defeat! Although it’s the end of the Bank of Antandec campaign, we’re delighted to continue our partnership with Ant &Dec going forward.”
Subscribe to Marketing Beat for free
Sign up here to get the latest agency-related news sent straight to your inbox each morning
Nick Pawlak, client managing director at House 337 added: “Across six years and 15 campaigns, the Bank of Antandec has covered everything from mortgages and current accounts through to fraud prevention and financial education.
“Huge credit to everyone at Santander for believing in the potential of a fake bank to drive very real business results. And huge thanks to Ant & Dec who have demonstrated time and time again they are entertainment royalty and have delivered a fitting finale to the campaign.”
The bank’s campaign is running across UK television, with the 60-second execution serving as the hero creative. The ‘Grand Finale’ is also the last campaign in the 20-year partnership between House 337 and Santander. The bank will however continue working the dynamic Geordie duo.
