London-based PrettyGreen has been named as the lead PR, influencer and social media agency for discount home furnishing retailer Homesense.
The decision sees PrettyGreen appointed as the TK Maxx-sister brand’s “consumer communications partner” following a competitive pitch process.
“Homesense is an incredible, much-loved brand with a unique proposition and we are honoured to be appointed as the retained PR partner,” said Samantha Hooper Gill, client services director at PrettyGreen.
“We can’t wait to drive brand fame for Homesense and are well underway with our planning.”
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Homesense, which first entered onto the UK market in 2008, sells a large range of branded homeware out of 75 locations nationwide. It operates as part of the TJX family of brands.
Sarah Henderson, group managing director at PrettyGreen, added: “From day one we knew the values of Homesense and PrettyGreen were perfectly aligned, and this win demonstrates the strength of our creativity and integrated approach at PrettyGreen.
“It’s a privilege to work with the team and we’re excited to show how people never have to choose between quality, price and style at Homesense.”
