Sports betting firm William Hill has launched a new campaign to promote its latest gambling game, ‘Final One Standing’ – released just ahead of the Premier League kick-off.
Developed in collaboration with creative agency T&P, the brand’s campaign looks to dramatise the new-to-market, free-to-play football elimination game with a 60-second spot.
Set in a vast industrial space, the clip sees players assemble and proceed to sprint at full pelt, dodging footballs being launched out of cannons; the protagonist is then shown competing to be the ‘Final One Standing’ to take home a share of the £500,000 jackpot in the opening game.
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“Final One Standing is an exciting new proposition for William Hill in the free-to-play space and gives us a great opportunity for the brand to show up in an impactful and entertaining way in our advertising,” said Nick Stringer, global brand and creative director at William Hill owner Evoke.
Directed by Dominic O’Riordan and produced by Kode, the film and campaign will run across TV, video-on-demand, social media, digital, press, out-of-home, podcasts and radio.
Russell Ramsey, ECD at T&P added: “The campaign needed to capture the drama and excitement of a football elimination game so what better way to do this than with an arsenal of cannons firing footballs at fans.”
