Activewear retailer Sweaty Betty has appointed independent creative collective Gung Ho to oversee its PR, influencer strategy and brand activation output.

The move will see the London-based outfit become Sweaty Betty’s retained UK agency responsible for PR, influencer strategy, and brand activations.

The appointment follows a series of successful projects, including the creation of the ‘Ultimate Studio’ campaign, which looked to challenge industry norms around perfection in activewear.

“Gung Ho have shown a clear understanding of the Sweaty Betty brand, our values and the journey we are on,” said Sarah Leach, senior brand manager at Sweaty Betty.

Subscribe to Marketing Beat for free

Sign up here to get the latest agency-related news sent straight to your inbox each morning

“The team’s extensive experience, collaborative approach and commitment to truth and credibility are integral to the Sweaty Betty ethos, and we’re excited to be producing work that continues to inspire our sisterhood around the world”.

This week the agency also revealed that it had added US footwear retailer Foot Locker to its client portfolio, with its remit set to be focused on embedding the brand in UK youth culture.

Paul Phedon, CEO of Gung Ho added: “We’re proud to be welcoming Sweaty Betty and Foot Locker into the fold. As we celebrate 20 years of being fiercely independent and telling truths boldly, it’s fitting to join forces with brands that match our energy and ethos. Two of the boldest out there have backed us to go further, faster — and we’re ready to deliver.”