Online gambling firm Sky Bet has extended its sponsorship of the popular Overlap YouTube channel, a football-focused content series founded by former Manchester United captain Gary Neville.

Having been a founding partner of the channel since its inception in 2021, the brand will continue supporting flagship formats such as The Overlap interviews, Fan Debates, and the Super 6 segment on the weekly ‘Stick to Football’ podcast.

According to Sky Bet the renewed partnership underscores its “continued commitment” to delivering original, fan-first football content that resonates with audiences across platforms.

Subscribe to Marketing Beat for free

Sign up here to get the latest agency-related news sent straight to your inbox each morning

On the news, Gary Nevill said: “I want to thank Sky Bet for partnering with us over the past four years. Without their support, we wouldn’t have been able to deliver the content you see today.

“It’s fantastic to have them on board for another two years, and I’m excited to see what we can achieve together.”

Featuring the likes of sees panellists Roy Keane, Ian Wright, Jamie Carragher, Jill Scott, and Gary Neville himself, the channel’s content continues to remain valuable brand property for Sky Bet.