Rail operator c2c has launched a new summer campaign designed to encourage Britons to embark upon more day trips, adventures and spontaneous getaways to London and the Essex coast.

Crafted in collaboration with creative agency Bandstand, ‘As Easy as c2c’ will be rooted in the “real people and places” that define the operator’s network, which is focused on Greater London and Essex.

The laid-back creative will invite travellers to rediscover “ease and enjoyment”, the campaign aims to reframe c2c not just as a way to get from A to B, but as a “trusted companion” in summer discovery.

“This campaign was shaped by the real people and places that make South Essex and London so distinctive,” said Cory Eisentraut, executive creative director at Bandstand.

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“It was a joy to build a campaign that made c2c’s convenience story feel fresh, authentic, and completely ownable.”

The work will run across out-of-home, social media, connected TV, digital audio, press, and CRM; and is predicted to deliver nearly 20 million impressions across South Essex and London.

Koby Agagah, brand and marketing manager at c2c added: “This campaign is about more than just travel – it’s about showing how easy and joyful it is to get out and explore.”