Specsavers celebrates England’s Euro 2025 with once-in-a-lifetime offer

Optical retailer Specsavers is celebrating England's victory over Spain in the 2025 Women's Euro by offering free glasses to every 'Sarina' across the country.
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Optical retailer Specsavers is celebrating England’s victory over Spain in the 2025 Women’s Euro final by offering free glasses to every ‘Sarina’ across the country.

The promotion is a nod to the Lionesses’ back-to-back Euro-winning manager Sarina Wiegman, with the Dutchwoman adding a third championship to her portfolio over the weekend, having also won the prize coaching her native country in 2017.

The brand’s offer will be available to anyone named Sarina in England, who can claim a complimentary eyewear voucher worth up to £70. To participate, eligible candidates must contact the company directly through Facebook or X and provide verification of their legal name and England residency status.


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“England’s incredible victory has given the nation something truly special to celebrate. This historic win has inspired a whole new generation of football fans across the country,” said Kim Bull, brand communications lead at Specsavers.

We wanted to do something special for everyone named Sarina who has been cheering alongside us throughout this incredible journey – it seemed like the perfect way to mark such a momentous achievement for English football.”

Developed in-house, digital billboards will run across England to pay tribute to Wiegman’s achievement and famous eyewear, with the celebrations also continuing on screens in Specsavers stores.

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Specsavers celebrates England’s Euro 2025 with once-in-a-lifetime offer

Optical retailer Specsavers is celebrating England's victory over Spain in the 2025 Women's Euro by offering free glasses to every 'Sarina' across the country.

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Optical retailer Specsavers is celebrating England’s victory over Spain in the 2025 Women’s Euro final by offering free glasses to every ‘Sarina’ across the country.

The promotion is a nod to the Lionesses’ back-to-back Euro-winning manager Sarina Wiegman, with the Dutchwoman adding a third championship to her portfolio over the weekend, having also won the prize coaching her native country in 2017.

The brand’s offer will be available to anyone named Sarina in England, who can claim a complimentary eyewear voucher worth up to £70. To participate, eligible candidates must contact the company directly through Facebook or X and provide verification of their legal name and England residency status.


Subscribe to Marketing Beat for free

Sign up here to get the latest agency-related news sent straight to your inbox each morning


“England’s incredible victory has given the nation something truly special to celebrate. This historic win has inspired a whole new generation of football fans across the country,” said Kim Bull, brand communications lead at Specsavers.

We wanted to do something special for everyone named Sarina who has been cheering alongside us throughout this incredible journey – it seemed like the perfect way to mark such a momentous achievement for English football.”

Developed in-house, digital billboards will run across England to pay tribute to Wiegman’s achievement and famous eyewear, with the celebrations also continuing on screens in Specsavers stores.

AgenciesBrandsCreative and CampaignsNews

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