London agency Adam&EveDDB has named Martin Bassot as its new strategy partner, in a bid to bolster its strategy department and comms planning offering.

Reporting into chief strategy officer Will Grundy, Bassot will join the agency from Colenso BBDO in New Zealand, where he has been group planning director and deputy head of planning since January 2023.

“Martin is a weapons-grade strategist with an incredible brain, a diverse and modern skillset, and an eye-watering amount of world-class work to his name,” said Grundy.

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“As we continue to write the next chapter of the Adam&EveDDB story, it’s brilliant brains like his that will help us reimagine what Feeling First creativity can do and be.”

During his time at Colenso BBDO, Martin was part of the agency’s extended leadership team and helped to lead the planning department, while also running a number of the shop’s key clients including Spark New Zealand, Bank of New Zealand and projects for the likes of MARS Petcare.

Bassot added: “There’s no place quite like Adam&EveDDB, and no planning team quite like the one here either. I’m excited to no doubt be made to feel annoyingly stupid, and to help build the next chapter of the agency.”