Mexican beer Corona has celebrated its centennial anniversary by collaborating with French swimwear brand Vilebrequin La Plage to launch a Cannes beach club takeover.
It comes after the brand revealed its top 100 beaches worldwide as part of its celebrations.
Corona has also launched a limited-edition collection with the swimwear brand for those who can’t make it to the French Riviera. The collection features the Moorea swim shorts and Boheme bucket hat.
It combines the fashion brand’s sea turtle motif with Corona’s crown logo into a series of designs that “celebrate coastal style”.
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“For 100 years, Corona has been more than just a beer, it’s been a symbol of reconnecting with nature and embracing the simple joys of life,” said Ben Pauker, Corona Europe marketing director.
“This collaboration brings that philosophy to life in a new way. Together with Vilebrequin La Plage, we’re helping people tap into their best side—their beach side.”
Roland Herlory, Vilebrequin CEO, added: “The beach is where the spirit of Corona and the soul of Vilebrequin naturally meet. This is where we realised our shared passion for barefoot living and creating lasting memories, not just moments.”
